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Old 07-21-2021, 10:38 AM   #5
ADK 10/46
Yury's Avatar
Join Date: Jan 2010
Posts: 22
It reminds me how Mountain Equipment Coop demise has started.
They brought "professionals" on the board and neglected desire of regular "members".
Then they "modernized" the name from Mountain Equipment Coop to just MEC.
Then marketing professional abandoned MEC grassroots and started competing with big generic retailers.
Eventually they bankrupted this co-op and now MEC brand belongs to a private company.
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